From the Chef’s Whisk to Your Cup - The Matcha Guru Story

The Search for the "Green Gold"

In a world of mass-produced "green tea powders," the true essence of Matcha is the vibrant, umami-rich "Green Gold" of Japan, which has often been lost in translation. For years, the South African market has been filled with culinary-grade powders masquerading as premium tea.

Matcha Guru was born in 2026 to change that.

Founded by a professional chef with a deep-rooted passion for flavor profiles and botanical integrity, Matcha Guru is the culmination of a journey to find the perfect leaf. We realized that while many were selling Matcha, few were offering the authentic ceremonial experience. We decided to bridge that gap, bringing the sophisticated ritual of the Japanese tea ceremony into the vibrant, modern South African lifestyle.

A Single Cultivar. A Single Origin.

We don’t believe in "blends" that hide imperfections. Our Matcha is sourced from a single cultivar. By focusing on a single cultivar, we ensure a flavor profile that is consistent, intentional, and pure.

As a chef-led brand, our founder understands that Matcha is more than just a superfood—it is a delicate ingredient with complex notes of toasted grass, creamy umami, and a natural sweetness that lingers on the palate. Whether whisked traditionally in a chawan or layered into a modern Iced Emerald Refresher, our Matcha maintains its structural integrity and vibrant color.

Quality Without Compromise

We believe that the best traditions are those that respect the earth and the consumer. Every gram of Matcha Guru tea is:

• Directly Sourced: Shipped from Japan to South Africa to ensure maximum freshness.
• Certified Excellence: Fully JAS (Japanese Agricultural Standards) and FSC 22000 certified.
• Inclusive: Proudly Halal and Kosher certified to serve our diverse South African community.

Modern Ritual, Ancient Roots

Matcha Guru is not just about selling a product; it’s about a lifestyle of mindfulness. We invite you to slow down in a fast-paced world. Our mission is to provide you with a true traditional experience that fits seamlessly into your morning routine, your post-workout recovery, or your creative afternoon break.

Taste the difference. Experience the ritual.